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Type I: One-of-a-Kind Project with Little or No Follow-On Business: There are different steps that need to be followed in this strategy they are given below:-
- In this first project manager needs to develop a cost model and estimating guidelines then design a proposed project baseline for minimum cost, to minimum customer requirements.
- After that project team needs to estimate cost realistically for minimum requirements.
- Then project team squeezes out unnecessary costs.
- Then project manager determines realistic minimum cost an obtain commitment from performing organizations.
- Adjust cost estimate for risks.
- Add desired margins. Determine the price.
- Compare price to customer budget and competitive cost information.
- Lastly bid only if price is within competitive range.
Type II: New Project with Potential for Large Follow-On Business or Representing a Desired Penetration into New Markets: There are different steps that need to be followed in this strategy they are given below:-
First design proposed project baseline compliant with customer requirements, with innovative features but minimum risks.
Estimate cost realistically.
Then squeeze out unnecessary costs.
Determine realistic minimum cost. Obtain commitment from performing organizations.
Determine “should-cost” including risk adjustments.
Compare your final cost estimate to customer budget and the “most likely” winning price.
Determine the gross profit margin necessary for your winning proposal. This margin could be negative!
Decide whether the gross margin is acceptable according to the must-win desire.
Depending on the strength of your desire to win, bid the “most likely” winning price or lower.
If the bid price is below cost, it is often necessary to provide a detailed explanation to the customer of where the additional funding is coming from. The source could be company profits or sharing of related activities. In any case, a clear resource picture should be given to the customer to ensure cost credibility.