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Explain two main types of global pricing strategies
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Type I: One-of-a-Kind Project with Little or No Follow-On Business: There are different steps that need to be followed in this strategy they are given below:-

  • In this first project manager needs to develop a cost model and estimating guidelines then design a proposed project baseline for minimum cost, to minimum customer requirements.
  • After that project team needs to estimate cost realistically for minimum requirements.
  • Then project team squeezes out unnecessary costs.
  • Then project manager determines realistic minimum cost an obtain commitment from performing organizations.
  • Adjust cost estimate for risks.
  • Add desired margins. Determine the price.
  • Compare price to customer budget and competitive cost information.
  • Lastly bid only if price is within competitive range.

Type II: New Project with Potential for Large Follow-On Business or Representing a Desired Penetration into New Markets: There are different steps that need to be followed in this strategy they are given below:-

  • First design proposed project baseline compliant with customer requirements, with innovative features but minimum risks.

  • Estimate cost realistically.

  • Then squeeze out unnecessary costs.

  • Determine realistic minimum cost. Obtain commitment from performing organizations.

  • Determine “should-cost” including risk adjustments.

  • Compare your final cost estimate to customer budget and the “most likely” winning price.

  • Determine the gross profit margin necessary for your winning proposal. This margin could be negative!

  • Decide whether the gross margin is acceptable according to the must-win desire.

  • Depending on the strength of your desire to win, bid the “most likely” winning price or lower.

  • If the bid price is below cost, it is often necessary to provide a detailed explanation to the customer of where the additional funding is coming from. The source could be company profits or sharing of related activities. In any case, a clear resource picture should be given to the customer to ensure cost credibility.

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