0
859views
Mobile - Commerce
1 Answer
0
21views

Mobile commerce (or m-commerce) refers to electronic commerce (EC) transactions that are conducted in a wireless environment, especially via the Internet.

Like regular EC applications, m-commerce can be transacted via the Internet, private communication lines, smart cards, and other infrastructures.

M-commerce creates opportunities for businesses to deliver new services to existing customers and to attract new customers.

The development of m-commerce is driven by the following factors:

  • Widespread availability of mobile devices: By mid-2013, some 6 billion cell phones were in use throughout the world. Cell phones are spreading more quickly in the developing world than the developed world. Experts estimate that within a few years about 70 percent of cell phones in developed countries will have Internet access. Mobile Internet access in developing countries will increase rapidly as well. Thus, a mass market has developed for mobile computing and m-commerce.
  • Declining prices: The price of wireless devices is declining and will continue to decline.
  • Bandwidth improvement: To properly conduct m-commerce, you need sufficient bandwidth for transmitting text, voice, video, and multimedia. Wi-Fi, 4G cellular technology, and WiMAX all provide the necessary bandwidth.
Please log in to add an answer.