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What is Business-to-Business (B2B) Electronic Commerce
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written 5.3 years ago by |
In business to business (B2B) e-commerce, the buyers and sellers are business organizations. B2B comprises about 85 percent of EC volume. It covers a broad spectrum of applications that enable an enterprise to form electronic relationships with its distributors, resellers, suppliers, customers, and other partners. Organizations can use B2B to restructure their supply chains and their partner relationships. B2B applications utilize any of several business models. The major models are sell-side marketplaces, buy-side marketplaces, and electronic exchanges.