Marketing can be defined as the process of building profitable customer relationships by creating value for customers and capturing value in return.

There are many components to a marketing campaign, including

(1) Define your target audience;

(2) Develop your message (i.e., how you will solve their problem);

(3) Decide on how you will deliver your message (e.g., e-mail, snail mail, Web advertising, and/or social networks); and

(4) Follow up.

Social computing is particularly useful for two marketing processes:

1. Advertising

2. Market Research