The Internet has impacts on the buying process of a new purchaser in the following ways:

1. Information(for supplier) search:
2. Analysis need to be done about the different search behavior remembering that surfing, not searching is more important to groups with a high proportion of non-directed information seekers such as young adults.

3. In the case of Samsung’s Galaxy brand, directed information will be the key behavior.

4. Evaluation:

5. Site content easily communicates the features and benefits of the brand in what may be a fleeting visit to the site or an-in-depth analysis.

6. It is also possible to think about how to cater for different customer buying behaviors according to the Internet experience.

7. Decision making:

8. To influence decision-making, Internet can be used to provide mixed mode messages that reinforce the features and benefits of Samsung’s Galaxy Grand to the customer conveyed on the site.

9. Hence it becomes easy to capture an e-mail or postal address and deliver a more detailed brochure by post, or provide a callback facility so the customer can be contacted to help the decision.

10. Purchase:

11. Once the decision has been made to purchase, we don’t want to lose the customer at this stage, so make purchasing straightforward through the user-centered design.

12. If the customer has security anxieties, it is possible to give them a choice of buying through other channels b y prompting them with a phone number with the help of internet.

13. Post-purchase:

14. It is possible to use e-mail and website to provide customer service and support.
15. E-mail notifications of an order and its dispatch can help reduce post purchase dissonance.