Colors play an important role in adding dimensions, reality and life to the screen vision.

Proper utilisation of colours would help the user to discriminate between different objects or components on the screen and make the display more interesting to look at.

It also helps in emphasising the logical constitution of the information.

Uses of colors:

• Colors must be used to support formatting of content on the screen. It plays an important role when the screen has to present humongous amount of information to be easily readable.
• Colors are used to identify logical structure of ideas, processes, and sequences.
• Colors can also enhance screen appeal.

Choosing colors:

Following factors should be considered for choosing colors:

• Problems arising due to colors that effect the human visual system
• Environment in which the colors will be displayed and viewed
• The task user is performing
• The way colors will be used
• The physical hardware through which colors will be displayed.

Colors add more meaning to the product categories, emphasise important information, and provide context.

Common color meanings:

Actions and warnings are mostly presented in warm colors - Red, orange, yellow.

Background information usually cool - Green, blue, violet, purple

Some common color associations are given in table below:

Warm colors: Action, response required, spatial closeness

Cool colors: Status, background information, spatial remoteness