The various revenue models for website from magazine publishers include:

1. Subscription access to content:

   i. In this revenue model, a range of documents can be accessed for a period of month or typically a year.

   ii. Here the customer must pay a subscription price to have access to the contents in the website.

   iii. Rather than selling products individually, a subscription sells periodic (monthly or yearly or seasonal) use or access to website content.

   iv. Renewal of a subscription may be periodic and activated automatically, so that the cost of a new period is automatically paid for by a pre-authorized charge to a credit card or a checking account.

   v. Businesses benefit because they are assured a predictable and constant revenue stream from subscribed individuals for the duration of the subscriber's agreement.

   vi. This greatly reduces uncertainty and the riskiness of the enterprise, but it often provides payment in advance.

   vii. It allows customers to become greatly attached to using the service and, therefore, more likely to extend by signing an agreement for the next period close to when the current agreement expires.

2. Pay per view access to articles:

   i. In this case, payment occurs for a single access to the article in the website.

   ii. In the pay-per-view model, a publisher "unbundles" its typical magazine into discrete articles or reports and sells each piece of content separately online.

   iii. Consumers search the inventory of articles in the same way that they search for products online and pay only for what they order.

   iv. By downloading or using print-on-demand capability, customers receive immediate service.

   v. In more sophisticated models, documents may be controlled by a digital-rights or restrictions-management system, which prevents files from being copied, forwarded, or printed beyond a single use.

   vi. This model offers a great deal of value for the consumer: ready access, instant gratification, and pure content without thumbing through pages of advertising. All in all, it offers high value for users.

3. CPM display advertising on site (e.g. banner ads and skyscrapers):

   i. CPM stands for “cost per thousand” where M denotes “Mille”.

   ii. Ads may be served by the site owners own ad server or more commonly through a third-party ad network service such as Google AdSense.

   iii. It's a standard marketing calculation used to determine the cost of reaching 1,000 potential customers with an ad campaign.

4. Revenue from CPC advertising on site (pay per click text ads):

   i. CPC stands for “Cost per Click”.

   ii. Here, the advertisers are charged not simply for the number of times their ads are displayed in the website, but according to the number of times they are clicked.

   iii. These are typically text ads similar to sponsored links within a search engine but delivered over a network of third-party sites by on a search engine such as the Google Adsense Network.

5. Affiliate Revenue:

   i. The affiliate program is an online distribution solution which is based on the principle of commission.

   ii. Magazine publishers sell their products and services through links to partner-websites. It is a pay-for-performance model: Commissions are only paid for actual revenue or measurable success. An affiliate-link includes a code, which identifies the affiliate. That’s how clicks, leads or sales are tracked.

   iii. The affiliate therefore acts as the interface between publisher and customers. This model leads to a win-win situation: the publishers sell their products or services and the affiliates get their commissions. Variations include banner exchange, pay-per-click and revenue sharing programs. The affiliate model is well-suited for the web and therefore very popular.