1.Consumer Internet Adoption:

i. Consumers adopt Internet for various activities such as:

• Using e-mail
• Searching for information about goods, services, travel and accommodation.
• General Browsing and surfing.
• Buying goods, tickets or services.
• Internet Banking
• Reading or downloading online news.
• Playing or downloading activities.
• Other educational activities.

ii. Various drivers of Internet adoption for consumers include:

• Content: Internet offers in-depth and detailed information which support the buying process for transactional or relationship building sites.
• Customization: Customization can be defined as delivering customized content to groups of users through web pages or emails. E.g. Amazon recommends similar books according to what others in a segment have offered, or if it sends similar email to customers who had an interest in a particular topic such as e-commerce. This approach is sometimes referred to as collaborative filtering.
• Convenience: This is the ability to select, purchase and in some case use products from your desktop at any time. The service can be availed 24 * 7* 365.
• Choice: Web gives a wider choice of products and suppliers via conventional distributional channels.
• Cost Reduction: Internet is perceived as a low cost place of purchase. Customers expect to get a good deal online as they realize that online traders have a lower cost base as they have a lower staff and distribution costs.

iii. Various barriers to Consumer Internet adoption include:

• No perceived benefit
• Lack of trust
• Security problems
• Lack of skills
• Cost

2.Business Internet adoption:

i. Business adopt Internet for various activities such as:

• E-mail: Send/receive E-mail messages to/from the Internet (with or without document attachments).
• Navigation: WWW services as necessary for business purposes, using a hypertext transfer protocol (HTTP) browser tool.
• File Transfer Protocol (FTP): Send data/files and receive in-bound data/files, as necessary for business purposes.
• Telnet: Standard Internet protocol for terminal emulation.
• Provide product information.
• Provide online services.

ii. Various drivers of Business Internet adoption include:

• Potential for increased revenue arising from increased reach to large customer base.
• Encourage loyalty and repeat purchases among existing customers.
• Cost reductions achieved in form of reductions in staff costs, transport costs and cost of materials such as papers.
• Reduced sales, purchasing and operations cost.
• Improving range and quality of services offered.
• Increased speed with which supplies can be obtained.
• Increased speed with which goods can be dispatched.

iii. Various barriers for Internet adoption in business include:

• Set up cost and running cost.
• Lack of time/resources.
• Reluctance of Staff
• Lack of knowledge
• Difficulty integrating IT systems.
• Lack of board interest.
• Security/ protection concerns.
• Reluctance of suppliers.
• Current bandwidth restrictions
• Insufficient government guidance.