Broadcast property : Wide coverage area. Satellites, by virtue of their very nature, are an ideal means of transmitting information over vast geographical areas. This broadcasting property of satellites is fully exploited in point-to-multipoint networks and multipoint interactive networks. The broadcasting property is one of the major plus points of satellites over terrestrial networks, which are not so well suited for broadcasting applications.

Wide bandwidth : high transmission speeds and large transmission capacity. Over the years, satellites have offered greater transmission bandwidths and hence more transmission capacity and speeds as compared to terrestrial networks. However, with the introduction of fiber optic cables into terrestrial cable networks, they are now capable of providing transmission capabilities comparable to those of satellites.

Geographical flexibility : independence of location. Unlike terrestrial networks, satellite networks are not restricted to any particular configuration. Within their coverage area, satellite networks offer an infinite choice of routes and hence they can reach remote location shaving rudimentary or nonexistent terrestrial networks. This feature of satellite networks makes them particularly attractive to Third World countries and countries having difficult geographical terrains and unevenly distributed populations.

Easy installation of ground stations: Once the satellite has been launched, installation and maintenance of satellite Earth stations is much simpler than establishing a terrestrial infrastructure, which requires an extensive ground construction plan. This is particularly helpful in setting up temporary services. Moreover, one fault on the terrestrial communication link can put the entire link out of service, which is not the case with satellite networks.

Uniform service characteristics:. Satellites provide a more or less uniform service within their coverage area, better known as a ‘footprint’. This overcomes some of the problems related to the fragmentation of service that result from connecting network segments from various terrestrial telecommunication operators.

Immunity to natural disaster: Satellites are more immune to natural disaster such as floods, earthquakes, storms, etc., as compared to Earth-based terrestrial networks.

Independence from terrestrial infrastructure: Satellites can render services directly to the users, without requiring a terrestrial interface. Direct-to-home television services, mobile satellite services and certain configurations of VSAT networks are examples of such services. In general, C band satellites usually require terrestrial interfaces, whereas Ku and Ka band systems need little or no terrestrial links.

Cost aspects : low cost per added site and distance insensitive costs. Satellites do not require a complex infrastructure at the ground level; hence the cost of constructing a receiving station is quite modest – more so in case of DTH and mobile receivers. Also, the cost of satellite services is independent of the length of the transmission route, unlike the terrestrial networks where the cost of building and maintaining a communication facility is directly proportional to the distances involved.