Primary objectives of Communication are as follows:

• Building Awareness: Building Awareness is a process that seeks to inform and educate people about a topic or issue with the intention of influencing their attitudes, behaviours and beliefs towards the achievement of a defined purpose or goal.

Depending on the topic, building awareness efforts may include the following activities: issuing press releases, briefings and commentaries; disseminating reports, studies and publications; making written or oral submissions to parliamentary committees and inquiries; working with the media; holding public meetings and events; convening conferences and workshops; and creating and contributing to educational materials. Information may be disseminated through a range of different means or tools such as radio, television, video, film, the internet, social media, mobile phones, newspapers, newsletters, leaflets, poster campaigns and the arts.

Building awareness is essential for businesses and people these days. Most companies these days want to make sure that they can spread the message about their products and services in the best way.

• Motivating People: Motivation is about moving people to act in a way that achieves a specific and immediate goal. When we're motivating people to do something they may not necessarily want to do, we have to offer them something they want in return. People must motivate each other in order to inspire each other.

Being able to motivate people is key to our success at work, at home, and in the future because no one can achieve anything alone. We all need the help of others.

Many of those who need to apply motivational strategies to their work and lives also come to similar conclusions. Teachers tend to have much better success motivating their students to read when they take the time to transform the lesson plan into activities that children find to be interesting, curiosity provoking, and personally inspiring.

Leaders have much better success motivating their employees’ creativity and hard work when they take the employees’ perspective and invite them to generate their own self-endorsed work goals.

Motivation is a complex process to explain and equally complex to fully realize. The science of motivation tells us that motives are internal experiences that can be categorized into needs, cognitions, and emotions that are influenced by antecedent conditions like environmental events and social contexts.

When we replace giving directives and commands with working patiently and diligently to see the situation from the other person’s point of view, we ask for input and suggestions, and pull all that information together to offer some constructive goals and strategies, we often find that we have better success motivating others.