Subject: Advanced Internet Technology

Topic: Search Engine Optimazation

Difficulty: Medium

• The SEO practitioners always focus on increasing the volume of relevant traffic to the site.
• This is more important objectives if SEO then ranking and linking because more relevant traffic get more revenue for the business.
• The different ways that can be used to improve the website rankings are as follow:

1. Publish relevant content.

• The quality content of your website can increases site traffic and further improves your authority and importance.
• While creating content or preparing for content always keep in mind that all we are doing it for user not for the search engine.

2. Update your content regularly.

• The upgradation of content keeps the content fresh, relevant and thus enhances the significance of your website.
• The visitors always visit site that provide updated content.

3. Metadata.

• Metadata is the data that you are providing on your website.
• Title Metadata:-Responsible for the web titles
• Description Metadata:-Referred to textual information that returned by browser in response to your search. Brief and interesting description can attract customers
• Keyword Metadata

4. create a link worthy site.

• Make Use of anchor text instead of using "click here" for the target location.

5. Use alt tags

• The alt tag enables search engine to read your web page.