Subject: Advanced Internet Technology

Topic: Search Engine Optimazation

Difficulty: Medium

• Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field, and many of the limitations of search engine crawlers are nonintuitive.

• In addition, many web developers, unfortunately, are not well versed in SEO. Even more unfortunately, some stubbornly refuse to learn, or, worse still, have learned the wrong things about SEO.

• This includes those who have developed CMS platforms, so there is a lot of opportunity to find problems when conducting a site audit.

Elements of an Audit.

1. Usability

2. Accessibility/ spiderability

3. search engine health check

4. Keyword health check

5. Duplicate content check

6. URL check

7. Title tag review

8. content review

9. Meta tag review

10. Sitemaps file and robots.txt file verification

11. Internal linking checks

12. Geolocation

13. Page load time

14. Image alt tags

15. Code quality