Subject: Advanced Internet Technology

Topic: Search Engine Optimazation

Difficulty: Medium

Introduction

• One of the most direct monetization strategies for SEO is driving relevant traffic to an ecommerce shop to boost sales.
• Search traffic is among the best quality available on the Web, primarily because a search user has expressed a specific goal through her query, and when this matches a product or brand the web store carries, conversion rates are often extremely high.
• With so many dollars flowing over the Web, it is little surprise that ecommerce-focused SEO is among the most competitive and popular applications of the practice.

Here are some factors to think about when considering SEO for ecommerce sales:

-When to employ SEO for ecommerce sales

Use it when you have products/services that are directly for sale on your website.

-Keyword targeting

Paid search advertising is an excellent way to test the efficacy and potential ROI of keyword targets.

Find those that have reasonable traffic and convert well, and pursue them further. You’ll often find that the more specific the query is brand-inclusive, product-inclusive.

Of course, as noted earlier, you should have little difficulty ranking for your brand terms, so the best use of this tactic is for generic terms that you will find harder to win on so you can decide if they are worth the effort.

-Page and content creation/optimization

You’ll typically need to do some serious link building, along with internal optimization, to achieve high rankings for competitive, high-value keywords that bring in conversion-focused traffic.

Manual link building is an option here, but scalable strategies that leverage a community or customers can be equally, or even more, valuable.