Subject: Advanced Internet Technology

Topic: Search Engine Optimazation

Difficulty: Low

SEO- Search engine Optimization

Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine result.

Search engine optimization, when properly executed, consists of technical optimization, on-page optimization (which includes content development, user-experience evaluation and improvements, and internal link optimization), and link outreach once link-worthy content (textual or otherwise) has been identified or created.

Search Engine Result Pages-SERP

• A search engine results page, or SERP, is the web page that appears in a browser window when a keyword query is put into a search field on a search engine page.

• The list of results generally includes a list of links to pages that are ranked from the most popular to the least popular from the number of hits for the particular keyword.

• The list will include not only the links, but also a short description of each page, and of course, the titles of the webpage.

• The term “search engine results page” may refer to a single page of links returned by a query or the entire set of links returned.

• Many search engine results pages have different types of listings. These types of SERPs are found most commonly in larger search engines, such as Google.com and Yahoo!. They include results such as:

  • Contextual

  • Algorithmic

  • Sponsored listings

  • Images

  • Maps

  • Organic search listings

  • Definitions

  • Suggested search query refinements