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What Is Packaging & Role of Packaging?

written 8.0 years ago by teamques10 ★ 69k

•   modified 4.1 years ago

supply chain management

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written 8.0 years ago by teamques10 ★ 69k

• Identify product and provide information
• Improve efficiency in handling and distribution
• Customer interface
• Protect product
• Consumer packaging
• Marketing managers primarily concerned with how the package fits into the marketing mix.
• Industrial packaging
• Logistics managers primarily concerned with efficient shipping characteristics including protection, ability to withstand stacking when on a pallet, cube, weight, shape and other relevant factors.
• Basic considerations include:
• Soft materials
• Plastic
• Environmental issues
• Recycling (reverse logistics)

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