What Is Packaging & Role of Packaging?

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written 7.9 years ago by

teamques10 ★ 68k

Identify product and provide information
Improve efficiency in handling and distribution
Customer interface
Protect product
Consumer packaging
Marketing managers primarily concerned with how the package fits into the marketing mix.
Industrial packaging
Logistics managers primarily concerned with efficient shipping characteristics including protection, ability to withstand stacking when on a pallet, cube, weight, shape and other relevant factors.
Basic considerations include:
Soft materials
Plastic
Environmental issues
Recycling (reverse logistics)

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