Macro Perspective

• Logistics adds value to a product
• Place utility - moving goods to points where demand exists
• Time utility - moving goods to points at a specific time
• Allows for economic development and specialization
• Affects land values due to increased accessibility

Micro Perspective

• Interfaces with production in determining the length of the production run
• Interfaces with marketing in selling the product
  • price - size, quantity
  • product - dimensions, packaging
  • promotion - inventory, channels
  • customer service
• Relationship with all areas of a company