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Factors Influencing Distribution Network Design?
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  • Distribution network performance evaluated along two dimensions at the highest level:

    • Customer needs that are met
    • Cost of meeting customer needs
  • Distribution network design options must therefore be compared according to their impact on customer service and the cost to provide this level of service

  • Elements of customer service influenced by network structure:

    • Response time
    • Product variety
    • Product availability
    • Customer experience
    • Order visibility
    • Returnability
  • Supply chain costs affected by network structure:

    • Inventories
    • Transportation
    • Facilities and handling
    • Information
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