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Competitive and Supply Chain Strategies?

written 7.9 years ago by teamques10 ★ 68k

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supply chain management

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written 7.9 years ago by teamques10 ★ 68k

• Competitive strategy: defines the set of customer needs a firm seeks to satisfy through its products and services
• Product development strategy: specifies the portfolio of new products that the company will try to develop
• Marketing and sales strategy: specifies how the market will be segmented and product positioned, priced, and promoted
• Supply chain strategy:
  
  • Determines the nature of material procurement, transportation of materials, manufacture of product or creation of service, distribution of product
  • Consistency and support between supply chain strategy, competitive strategy, and other functional strategies is important.

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