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Objective of a Supply Chain?
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  • Maximize overall value created
  • Supply chain value: difference between what the final product is worth to the customer and the effort the supply chain expends in filling the customer’s request
  • Value is correlated to supply chain profitability (difference between revenue generated from the customer and the overall cost across the supply chain)
  • Supply chain incurs costs (information, storage, transportation, components, assembly, etc.)
  • Difference between $2000$ and the sum of all of these costs is the supply chain profit
  • Supply chain profitability is total profit to be shared across all stages of the supply chain.
  • Supply chain success should be measured by total supply chain profitability, not profits at an individual stage
  • Sources of supply chain revenue: the customer
  • Sources of supply chain cost: flows of information, products, or funds between stages of the supply chain.
  • Supply chain management is the management of flows between and among supply chain stages to maximize total supply chain profitability.
  • Example: Dell receives $2000$ from a customer for a computer (revenue)
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