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What is a Supply Chain?
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  • All stages involved, directly or indirectly, in fulfilling a customer request
  • Includes manufacturers, suppliers, transporters, warehouses, retailers, and customers
  • Within each company, the supply chain includes all functions involved in fulfilling a customer request (product development, marketing, operations, distribution, finance, customer service)
  • Customer is an integral part of the supply chain
  • Includes movement of products from suppliers to manufacturers to distributors, but also includes movement of information, funds, and products in both directions
  • Probably more accurate to use the term “supply network” or “supply web”
  • Typical supply chain stages: customers, retailers, distributors, manufacturers, suppliers
  • All stages may not be present in all supply chains. (e.g., no retailer or distributor for Dell)
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