The first important steps towards reducing disaster impact are to correctly analyse the potential risk and identify measures that can prevent, mitigate or prepare for emergencies. ICT can play a significant role in highlighting risk areas, vulnerabilities and potentially affected populations by producing geographically referenced analysis through, for example, a geographic information system (GIS).
The importance of timely disaster warning in mitigating negative impacts can never be underestimated.
For example, although damage to property cannot be avoided, developed countries have been able to reduce loss of life due to disasters much more effectively than their counterparts in the developing world.
A key reason for this is the implementation of effective disaster warning systems and evacuation procedures used by the developed countries, and the absence of such measures in the developing world.
A warning can be defined as the communication of information about a hazard or threat to a population at risk, in order for them to take appropriate actions to mitigate any potentially negative impacts on themselves, those in their care and their property (Samarajiva et al., 2005).
The occurrence of a hazard does not necessarily result in a disaster. While hazards cannot be avoided, their negative impacts can be mitigated. The goal of early public warning is to ensure to the greatest extent possible that the hazard does not become a disaster. Such warnings must be unambiguous, communicate the risks succinctly and provide necessary guidance.
The success of a warning can be measured by the actions that it causes people to take, such as evacuation or avoiding at-risk areas. In a disaster situation, there is no doubt that timely warnings allow people to take actions that saves lives, reduce damage to property and minimize human suffering. To facilitate an effective warning system, there is a major need for better coordination among the early warning providers as well as those handling logistics and raising awareness about disaster preparedness and management.
While disaster warnings are meant to be a public good, they are often most effectively delivered through privately-owned communication networks and devices.
There are many new communication technologies that allow warning providers not only to reach the people at risk but also to personalize their warning message to a particular situation. Opportunities are available right now to significantly reduce loss of life and potential economic hardship if disaster warning systems can be improved.
It is important to note that disaster warning is indeed a system, not a singular technology, constituting the identification, detection and risk assessment of the hazard, the accurate identification of the vulnerability of a population at risk, and finally, the communication of information about the threat to the vulnerable population in sufficient time and clarity so that they can take action to avert negative consequences.
This final component underscores the importance of education and creating awareness in the population so that they may respond with the appropriate actions.