In business communication, the first principle is planning. Any message, communicated without proper planning is bound to be haphazard and disjointed. The exercise of planning, though apparently time consuming, will be rewarding.

Planning and preparation bring extra dividends. Planning leads to better organization of the message and produces the desired results

Before one makes a speech or sends across a letter, or conceives an advertisement, one has to go through the steps of planning such as identifying purpose, evaluating the audience, collecting all relevant information and finally organizing the message.

Once the message is organized, the sender should choose the proper medium for transmitting the message.