A customer's complaint is a blessing in disguise. In fact, they should consider lucky to get a complaint. A complaint gives you a second chance to turn a dissatisfied customer into a satisfied one, and perhaps to save an account. who register a complaint will keep doing business with a company if their complaint is resolved.

Prompt resolution of a complaint often generates more customer loyalty than trouble-free service.

A complaint identifies an area of your business that might need improvement. If you suddenly see several customers with the same complaint, then you have a functional problem that needs analysis, discussion, and correction.

Complaints are a great tool to fine-tune your customer service, to get better at what you do. How to analyze your complaints is necessary.