SEO gives surprisingly effective results in a short time if done efficiently. SEO is used for generating traffic to site but there are also other applications of SEO like branding, marketing and ideological influence of the website. SEO has proven to be an effective tool in achieving a number of important marketing objectives, making it a universally-beneficial marketing tactic for a wide variety of organizations, regardless of their objectives. SEO, once the domain of specialists, has now become a mainstream marketing activity.

SEO can have a dramatic effect on the traffic that you draw to your website; the perceived quality, relevance, and trustworthiness of your brand; and the amount of revenue that can generate through your website. Like any other marketing activity, it is important to set specific goals and objectives — and if the goal is not measurable, it is not useful. As you can see, increased website traffic is rated as the most effective objective for SEO and increased brand or product awareness is also rated extremely well. However, increased website traffic and awareness are soft metrics that lead to an improvement in bottom-line metrics such as increased online and offline sales revenue.

The goals of SEO are:

• Generating Traffic

  Content that is keyword targeted produces direct traffic to your website. Content provides great results in less time. SEO generates direct traffic to your website when your site is optimized for relevant keywords typed by user.

  Keywords should be unique, not common, because competition is very high for common and popular keywords rather than unique and different keywords.

• Branding

  Branding is less popular application of SEO. Branding means brand recognition or brand awareness among people. A website pages which are consistently at the top of search engine ranking get traffic, popularity and profit. There may be certain terms that are closely related to your brand that you want to dominate in the search rankings.

• Marketing

  SEO is also used for marketing the products and services of any e-commerce website. SEO builds customers and generates revenue for the e- commerce website.

• Ideological Impact

  Who want public opinion about their websites on a particular topic, SEO is very powerful tool to promote your ideas and content of your website.

• E- Commerce Purpose

  SEO drives relevant traffic to e-commerce websites, which boosts the sale of the products and services offered by the websites.

• Target Customers

  Define the audience that you are trying to reach. For example, it could be a specific income level, geographic area, or decorating style.

• Competition

  The competitive landscape is a major consideration in determining your SEO goals. Depending on your competitor’s product line and SEO strategy, you may have to make adjustments. If you are the market leader, you may want to fend off certain competitors. On the other hand, if the competition is firmly entrenched, you may want to focus on another segment of the market.

• Your Potential Customers Search for Your Products

  It is important to understand which search terms your prospects use to find the products or services that you supply. This involves mapping the actual search queries that your target customers use when they employ a search engine to find what they are looking for.