Explain market basket analysis and uses of it.

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written 8.2 years ago by

teamques10 ★ 65k

• modified 8.2 years ago

Market basket analysis is an analysis conducted to determine which products the customer purchases together.
Market basket analysis is a mathematical modeling technique based upon the theory that if u buy a certain group of items you are likely to buy another group of items.
Frequent item set mining leads …

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